In order to personalize and improve your experience throughout the Fred Segal Properties, we collect information about our Users in a variety of ways. In some cases, Fred Segal asks you directly for information in order for you to purchase products or use our services, and, in other cases, information is collected automatically as you use the tools, features and applications provided throughout the Fred Segal Properties. You may choose not to provide certain information, but then you may not be able to purchase products or take advantage of certain features and services we offer.

The following is a summary of the kinds of information we collect:

A. Active Collection.

From You: Fred Segal collects certain information you provide either voluntarily or as required in order to register with Fred Segal or to use certain Fred Segal services or features. This type of information includes:

• Contact information, such as name, company name, mailing address, e-mail address, phone and facsimile numbers.

• Shipping or transaction information, such as billing address and financial information (credit card number and expiration date) if you choose to purchase products offered for sale on one or more of the Fred Segal Properties.

• Demographic information about the User and/or the User's company/institution.

• Information you enter in forms and optional surveys or contests, such as name and e-mail address.

• Information provided in connection with discussions on bulletin boards, in chat rooms, and in messaging or other interactive services.

• Information provided in e-mail requests and communications. If you send us correspondence, such as an email, letter or survey, we may collect such information into a file specific to you. All correspondence either provided to us or if contained within a customer survey, is deemed the property of Fred Segal upon receipt.

From Other Sources: In addition to the foregoing, as Fred Segal seeks to increasingly personalize its services by providing better product recommendations or special offers that may be of interest to you, Fred Segal may request and receive information about you from other sources and add it to our account information/user databases. This information includes the forms of personally identifiable information listed herein. We also sometimes receive updated delivery and address information from our shippers or other sources so that we can correct our records and deliver your next purchase or communication more easily. In addition, we may acquire Usernames, e-mail addresses and mailing addresses for select mailings from third parties. Following any termination / cessation of your use of the Fred Segal Properties, Fred Segal may retain your information, including without limitation, your personally identifiable information.

B. Automatic Passive Collection.

Some information is collected automatically while you are using Fred Segal Properties. It is important to note that Fred Segal stores this information to ensure its Users receive optimal service while using any of the Fred Segal Properties. This type of information includes:

• Log Files: Log files information, such as IP addresses, browser type, domain names, number of page views, login frequency, page or section accesses. Log files are used to track user usage and engagement and to gauge the effectiveness of our different services. We use your IP address to help diagnose problems with our server and to administer Fred Segal Web sites.

• Cookies: Fred Segal Web sites use cookies to allow us to recognize you when you return to our site and to provide you with customized services and information. Although we do not store personal information in cookies, we do sometimes tie cookies to User member IDs, which is then used to pull personal information out of the database for identification purposes.

• Fred Segal also uses third parties to provide services to you on behalf of Fred Segal, and in doing so they may set cookies on the site for functionality such as Live Chat and web analytic services. If you reject these cookies, you may not be permitted to use these features. Also, we use a third party to provide web analytic services which allows Fred Segal to track website usage statistics and checkout information. For additional information regarding the information made available to third parties by Fred Segal, see How Does Fred Segal Use the Information Collected provided below.

For information on how to have your browser disable cookies or provide a warning before accepting a cookie, please refer to the cookie options in your browser's Options or Preferences menu. If do not accept cookies from Fred Segal or our service providers, you may not be able to take full advantage of the Fred Segal Properties as some services may not work. Fred Segal employs a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that helps us better manage content across our sites by informing us which content is effective and when. We also use clear gifs in our HTML-based e-mails to let us know which e-mails get opened by their intended recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. In addition, clear gifs may be set by third parties to track sales resulting from Internet advertising campaigns and banner advertisements appearing on other web sites. If you would like to opt-out of these e-mails, please see the Choice/Opt-out section below.

Cookie Opt-Out

If you would like to opt out of third party cookies relating to interest based advertising, please go to

https://optout.aboutads.info/?c=2&lang=EN . Note that opting out does not mean you will no longer receive online advertising. It does mean that the company or companies from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns. Opting out of cookies and data collection from one browser, device or app will not necessarily opt you out of collection from all browsers, devices or apps.

Fred Segal endeavors to comply with state, local and federal laws regarding the preservation and archiving of information collected. In addition to the uses described elsewhere in this Privacy Statement, Fred Segal may use the information you provide in the following ways:

• To contact you about our products and services or about your use of the Fred Segal Properties.

• For marketing and promotional purposes (whether used by Fred Segal or made available to third parties for specific purposes, such as when you request more information about a product).

• For catalog mailings if you request to receive a catalog.

• To respond to your comments or requests or to request feedback regarding our products or services.

• For billing purposes, to facilitate transactions and to fill User orders in connection with purchases of products offered by Fred Segal.

• For internal product development and quality control purposes.

• For the specific purpose for which the information was provided.

If you have elected to provide Fred Segal with your contact information, we may provide you with product and service related announcements/information by any means from time to time, including email and SMS, concerning the Fred Segal Properties, new products/services, promotions/special offers, events, refer-a-friend, your order(s), and your customer service requests or questions. Accordingly, Fred Segal generally communicates with its Users when it believes it has information of special interest to you or which you previously requested. Please see the Choice/Opt-Out section below should you desire to cease receiving Fred Segal communications.

• Information that we collect about our Users is an important aspect of our business. Fred Segal discloses information you provide to us with third parties as generally described below.

• We may share your information with independent contractors, service providers, and consultants who assist us in operating or improving our business or in providing Users with goods or services. However, we will only share such personally identifiable information with these third parties as we deem necessary for them to carry out their obligations to or on behalf of Fred Segal. Such third parties are obligated to only use and/or disclose your personally identifiable information for the purpose for which Fred Segal disclosed the information to them, and no other purpose.

• We may share certain information about you, including your contact information, with our business partners with your consent, such as when you elect to receive more information about a product, choose to complete a survey, or enter a contest, among other things. Our business partners are obligated to only use and/or disclose your information for the purpose for which Fred Segal disclosed the information to them, and no other purpose.

• We share aggregated, non-personally identifiable, demographic information with independent contractors, service providers, consultants, advertisers and other partners for purposes of market research, to advance our initiatives, to establish collaborative undertakings, and more.

• Fred Segal investors receive reports on the number of Users, items purchased, page views, logins, etc. They do not receive any personally identifiable information.

• In the event that Fred Segal goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, Users' personal information generally is one of the transferred business assets. For more information, see our Notification of Changes section below.

• Fred Segal will disclose personal information, if necessary, to fulfill our service obligations or if required to do so by law or if, in our good faith judgment, such action is reasonably necessary to comply with a current judicial proceeding, a court order or legal process served on Fred Segal, to respond to any claims, or to protect the rights of Fred Segal, its Users and the general public.

• Lastly, to the extent Fred Segal is permitted to do so in accordance with applicable laws and regulations, we reserve the right to rent, sell or otherwise commercialize our Users’ data and registration information.

Fred Segal operates globally, so if you are visiting from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your information to the United States and processing globally. By using the Fred Segal Properties, you consent to any transfer and processing in accordance with this Privacy Statement.

The security, integrity and confidentiality of your information are extremely important to us. Fred Segal has implemented technical, administrative and physical security measures that are designed to protect User information from unauthorized access, disclosure, use and modification. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable.

Fred Segal may offer links to other Web sites. Please be aware that Fred Segal is not responsible for the privacy practices of such linked sites, including sites of our partners. We encourage our Users to be aware of this when they leave any of the Fred Segal Properties and to read the privacy statements of each and every Web site that collects personally identifiable information.

From time to time, our sites request information from Users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. The requested information typically includes contact information (such as name, email address, shipping address, etc.) and demographic information. The same contact information provided will be used to notify the winners (i.e., false information may result in Fred Segal’s inability to notify a winner accordingly). Anonymous survey information will be used for purposes of monitoring or improving the use and satisfaction of Fred Segal Web sites.

None of the Fred Segal Properties are directed at children, and Fred Segal does not sell products or services for purchase by children. We may, however, sell children's products for purchase by adults. If you are under the age of 18, you may use the Fred Segal Properties only with the involvement and authorization of a parent or guardian. Parents, please monitor your children’s use of the Internet.

Fred Segal gives Users the ability to opt-out of receiving future communications. To opt-out of email communications, follow the "un-subscribe" links included at the bottom of email communications or send an email to Customerlove@FredSegal.com

If you would like to opt out of third party cookies relating to interest based advertising, please go to https://optout.aboutads.info/?c=2&lang=EN. Note that opting out does not mean you will no longer receive online advertising. It does mean that the company or companies from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns. Opting out of cookies and data collection from one browser, device or app will not necessarily opt you out of collection from all browsers, devices or apps.

Fred Segal reserves the right to make changes to the Privacy Statement at any time. If we plan to make significant and material changes to any of our privacy policies or practices with respect to how we use personally identifiable information, we will post those changes to www.Fred Segal.com/privacy 30 days before they take effect so our Users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. Please review our Privacy Statement periodically to see recent changes.

If you have any questions about this Privacy Statement, our information practices, or your dealings with any Fred Segal Properties, or if you wish to modify or update any information we have received, please contact us: Fred Segal 3651 NW 8th Avenue Boca Raton FL 33431 Email: Info@Fred Segal.com

If you are a California resident, the California Consumer Privacy Act ("CCPA") requires us to disclose the following information with respect to our collection, use, and disclosure of personal data. If you are a California resident, this section applies to you.

In the preceding 12 months, we have collected the following categories of personal data: identifiers, characteristics of protected classifications under California or U.S. law, commercial information, internet and electronic network activity, geolocation data, audio and visual information, inferences drawn about your preferences, and other categories of personal data that relate to or are reasonably capable of being associated with you.

In the preceding 12 months, we have disclosed the following categories of personal data for business or commercial purposes to the following third parties:

We share identifiers with: advertising networks, Internet service providers, data analytics providers, operating systems and platforms, social networks, payment processors, fulfilment partners, customer support partners, events and promotions partners, and fraud prevention partners.

We share internet and electronic network activity information with: advertising partners, Internet service providers, data analytics providers, operating systems and platforms, internet service providers, customer support partners, and fraud prevention partners.

We share commercial information with: advertising partners, data analytics providers, payment processors, fulfilment partners, customer support partners, and fraud prevention partners.

We share audio and visual information with: customer support partners, events and promotions partners, and fraud prevention partners.

We share geolocation data, characteristics of protected classifications under California or U.S. law, and inferences with: advertising networks, internet service providers, data analytics providers, and fraud prevention partners.

Fred Segal does not sell your personal data.

Subject to certain limitations and in addition to the choices enumerated under the "Your Choices" section in the Privacy Policy, you have the right to (1) request to know more about the categories and specific pieces of personal data we collect, use, and disclose, (2) request deletion of your personal data, (3) opt out of any sales of personal data that may be occurring, and (4) not be discriminated against for exercising these rights. You can make these requests by emailing customerlove@fredsegal.com After submitting your request, please monitor your email for a verification email. You can also write to us at: 12400 Wilshire Blvd Suite 1400 Los Angeles CA 90025

We are required by law to verify your identity prior to granting access to or deleting your personal data in order to protect your privacy and security. Please note that you may designate an authorized agent to exercise these rights on your behalf by providing the authorized agent signed permission to submit the request on your behalf. If an authorized agent submits a request on your behalf, we may need to contact you to verify your identity and protect the security of your personal data.

We will not discriminate against you if you choose to exercise your rights under the CCPA.

We partner with Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here:

https://rakutenadvertising.com/legal-notices/services-privacy-policy/

You can opt out of it here: https://rakutenadvertising.com/legal-notices/services-privacy-rights-request-form/

In order to provide you with an optimal, personalized experience, Fred Segal does not respond to pre-set web browser requests signaling a User’s request not to be tracked on the Web Site. Users may opt-out of some tracking as described in the Choices/Opt-Out section above; however, this may prevent some services on the Fred Segal Properties from functioning as intended.

The Site uses cookies and similar technologies to improve user experience, for performance and analytics, and to improve our content and the Service. A "cookie" is a small text file stored on your device. The purpose of cookies is to remember the browser over time and distinguish one browser instance (or user) from all others. Some cookies and other technologies may serve to track Personal Data previously entered by a web user on the Site. Cookies can remember login information, preferences, and similar information.

We may use various cookies and similar technologies to collect and store information automatically ("Cookies") when you use or interact with the Service. This information may be stored or accessed using Cookies that may be downloaded to your personal computer, browser, laptop, tablet, mobile phone or other device (each, a "Device"). We may use cookies to collect certain information about you and your use of our Service, such as IP addresses, domain names, and the type of device and operating system being used. We may also use cookies to identify your device when you revisit our Service to, for example, recall your authentication information or to track statistical information related to navigation throughout the Site.

A few of the Cookies include, without limitation, the following (and subsequent technology and methods later developed): Cookies, advertising identifiers (including mobile identifiers such as Apple's IDFA or Google's Advertising ID), web beacons, tags, embedded scripts, local shared objects such as HTML5 and Flash (sometimes called "flash cookies"), advertising identifiers (including mobile identifiers such as Apple's IDFA or Google's Advertising ID), Browser Fingerprinting, E-Tags and similar technology in connection with your use of the Service, third party websites and mobile applications. For more information about some of these Cookies click here.

We may also use web beacons or "pixels," and in certain circumstances may collect IP address, screen resolution and browser software and operating system types, clickstream patterns, dates and times that our site is accessed, and other categories of data. Most browsers allow you to control cookies, including whether or not to accept them, and how to remove them. You may adjust your browser to refuse to accept cookies, remove cookies, or notify you when a cookie is set by editing your web browser preferences or options. (Each browser is different, so you should refer to the settings menu on your browser to change your cookie preferences.) Please note that if you choose to erase or block your cookies, you may not be able to use some features of the Service, or certain features may not function properly.

Our Cookie Policy provides details on the cookies used on the Site.